The UITP Marketing Awards aim to reward creativity in the field of communication and advertising. The objective is to highlight creativity and innovation aimed at inducing a positive perception of the general public and ensuring that the users themselves feel a sense of pride when using public transport.
The Programme Committee of the Marketing Conference had the difficult task to select the 10 finalists amongst more than 60 campaigns coming from Asia, Australia, Latin America, North America and Europe.
To increase the campaigns’ visibility, UITP invites all members to add the link to this webpage on their own website to encourage the public’s vote for the best campaigns.
TRANSPORT FOR LONDON: Considerate Travel campaign
TMB: Corporate Campaign
LVB: Auf den Hund gekommen
WIENER LINIEN: With Wiener Linien to the European Championships!
DE LIJN: Penguins and Fireflies
TRANSPORT FOR LONDON : Oyster i-Tunes
SMRT: Escape with SMRT
YARRA TRAMS : Did you know?
METRO DE MADRID: Metro
METRO DE SANTIAGO: I got you under my skin